After going through these commercials frame-by-frame I found a common thread through all of them: a special website. The addresses provided either linked back to a special section of the company's already established website, or linked to a completely seperate site created especially for the ad. Each site held "secret information" for the tech-savvy consumers.
A KFC commercial contained a few frames hidden in an ordinary-looking commercial that contained a code. If you went to the special link on the internet and entered the code, you would receive a coupon for a free sandwhich.
The GE commercial contained fun content to find and watch. The site also provided extra content.
The Sprite commericals all contained a hidden code. After accessing the Sublymonal website, you could enter the codes to access fun content to play with.
The Sony commercials linked to a special section of their regular site that contained extra content that was the second half of their "To be continued..." commercials.
Tuesday, December 05, 2006
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