Tuesday, December 05, 2006

The message gets through...

So this topic, TV commercials, is one I didn't really think I would have much to talk about anymore after the arrival of our DVR. I thought the DVR would mean the end of commericals. A few taps of a button and I could resume my show, whenever I wanted, hardly inconvenienced at all. I thought life would continue blissfully this way forever, with the notable exceptions of Super Bowl commercials, and the rare instance I would be forced to watch live TV.

It was during one of the rare instances (which turned out to be not so rare, by the way) of live TV viewing that a Sprite commerical caught my eye.



I rewound back to the beginning of the commercial and watched the commercial frame-by-frame to see everything that was obviously there. For example, there is a frog bearing a "code" that briefly appears. There are also other quick, nonsensical scenes thrown it for something else fun to find.

Then I had an "ah-ha" moment: this was how advertisers were going to combat the DVR technology. I then started my quest for other such commercials...

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